3 Questions with Strum’s Karen McGaughey

CUInsight's Greg Michlig is joined by Karen McGaughey, Principal/CXO at Strum for a quick 3 question interview about optimizing marketing budgets...

Three questions:

1. (0:36) What’s the biggest mistake credit unions make when developing their marketing budgets?
2. (1:56) How can marketing leaders make the case for a larger or more flexible marketing budget?
3. (3:45) What should credit unions prioritize in their marketing spend to get the most return?

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