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The CUInsight Network podcast: Mergers – CUCollaborate

Featuring Chris Tissue, Chief Operating Officer at CUCollaborate

CUIN 137 CUCollaborate

“I can have significance in my life and my career in terms of helping credit unions and in some small way leave the world in a better place.” - Chris Tissue

Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Chris Tissue, Chief Operating Officer at CUCollaborate, and he joins me for this episode to discuss something that can really spark some strong opinions across the industry—mergers. Listen in as he shares how his career path (from growing up in Pittsburgh in a family of entrepreneurs to working at Callahan & Associates, Deloitte, and Grant Thornton) eventually led him back to the credit union movement and into a role where he helps institutions think strategically about growth.

In our conversation, we start with Chris’s early career journey and how a liberal arts graduate who once dreamed of entrepreneurship found himself immersed in the credit union world. That experience ended up coming full circle when he joined a former colleague to build out the consulting practice at CUCollaborate.

Along the way, he and I discuss what the organization does day-to-day, and we also, of course, spend a good portion of the conversation discussing mergers, with Chris explaining how the industry historically viewed mergers as emergency solutions for struggling institutions. Nowadays, however, more financially healthy credit unions are considering mergers as a strategy to compete effectively and invest in the future, and Chris shares how his team approaches this work with a clear principle in mind: if a merger doesn’t meaningfully benefit members, it just should not happen.

As we wrap up the episode, we touch upon Chris’s craft beer passion, the leadership influence of his grandfather, why Chicago in the summer tops his travel list, and more! Enjoy my conversation with Chris Tissue!

Place mentioned: Pittsburgh, PA
Shout-out: Chris’ dad
Place mentioned: Cincinnati, Ohio
Place mentioned: Baltimore, MD
Shout-out: Browns
Shout-out: Steelers
Shout-out: Chris’ grandfather
Shout-out: Denison University
Shout-out: Callahan & Associates
Place mentioned: Washington, DC
Shout-out: Deloitte
Shout-out: Grant Thornton
Shout-out: Chris’ children
Shout-out: Chris’ friend Sam
Event mentioned: World War II
Shout-out: Untappd
Place mentioned: Chicago, IL
Book mentioned: Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott
Shout-out: Netflix
Book series mentioned: The Witcher
Shout-out: Chris’ wife
Place mentioned: Maine
Place mentioned: Capitol Hill

[0:51] – Inspired by his entrepreneurial family, Chris pursued business before eventually finding purpose in credit unions.
[4:19] – We hear how CUCollaborate helps credit unions grow via consulting, analytics, regulatory expertise, and member acquisition strategies.
[6:25] – Chris sees credit union mergers as increasingly driven by proactive strategy and growth and not just emergencies.
[8:38] – Hear all about how CUCollaborate supports mergers only when they clearly improve members’ financial outcomes and service.
[11:59] – Credit unions should pursue transparent, competitive merger processes that focus on the best possible outcomes for members.
[14:11] – Chris highlights the importance of supporting new credit union charters and using AI-driven analytics to strengthen industry growth.
[16:36] – Learn why Chris credits his late grandfather as having been an excellent leader.
[17:41] – Hear how, outside of work, Chris happily indulges his passion as a devoted craft beer enthusiast!
[20:07] – Hear why Chris credits the book Radical Candor for shaping his management approach and enjoys The Witcher fantasy book series.
[21:50] – Chris reveals how joining a remote-first small company helped him integrate work, family life, and travel flexibility.
[23:50] – Chris encourages credit unions to share challenges so that CUCollaborate can help and/or connect them with experts!