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The CUInsight Network podcast: Tell your story – CUInsight

Featuring John Pettit, Managing Editor at CUInsight

John Pettit

Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is our own John Pettit, Managing Editor at CUInsight. We talk about his journey from aspiring baseball player to storyteller in the credit union space, with his career path being anything but linear from working in a restaurant right after college to managing retail stores and even building houses. He eventually found his passion for sharing stories through CUInsight, where he’s been for over twelve years.

In our conversation, John opens up about what makes credit unions stand out: their genuine commitment to people over profit. He shares why he’s proud to be part of an organization that highlights stories of credit unions making a real impact, and we also talk about the role of storytelling in marketing credit unions and why sharing these success stories is more important now than ever.

As we wrap up the episode, John talks about his love for physical media such as vinyl records and blu-rays, how he uses automated lights to help with work-life balance, and a book you’d definitely find inspiration from. Enjoy my conversation with John Pettit!

How to find John

Shout-out: Atlanta Braves
Place mentioned: Atlanta, Georgia
Shout-out Randy Smith
Shout-out: Lauren Culp
Shout-out: Greg Michlig
Book mentioned: Ultramarathon Man: Confessions of an All-Night Runner by Dean Karnazes

[00:47] – Growing up, John aspired to join the Atlanta Braves, never thinking he would work with credit unions.
[01:31] – After exploring various jobs, John found his way to CUInsight via a tweet.
[02:59] – John admires credit unions for prioritizing people over profit.
[03:46] – John is excited that CUInsight gets to share powerful stories of how credit unions positively impact communities.
[05:14] – John expresses appreciation for CUInsight’s leadership for leading with innovation and a desire to grow.
[06:19] – We learn why John prefers physical media like vinyl records and blu-rays over digital media.
[07:18] – John explains what he loves about Dean Karnazes’ book Ultramarathon Man: Confessions of an All-Night Runner.
[08:42] – To help maintain balance, John uses automation to separate work time from personal time.
[10:04] – John encourages listeners to share their CU stories.