“Whoever provides the ultimate user experience wins at the end of the day.” - Omar Jordan
Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.
My guest on today’s show is Omar Jordan, founder and CEO of Coviance. He shares how an unconventional path, fueled by curiosity, problem-solving, and what he openly calls “extreme ADHD,” led him from subprime lending in the early 2000s to founding what’s now Coviance! His story that he shares in this episode is truly a reminder that the credit union movement has always attracted people who see friction and feel compelled to fix it.
In our conversation, Omar and I talk about his early days and what he learned when the economy collapsed—the culture shock that he experienced when he first stepped into credit unions and saw how many processes were still held together by spreadsheets, sticky notes, and fax machines. Omar realized that members weren’t frustrated by rates or products nearly as much as they were confused by silence, delays, and a lack of transparency once they clicked “submit.”
We also discuss what he calls the “messy middle” of lending, spending time on why modernizing home equity isn’t about swapping out a LOS but is about questioning old assumptions that no longer serve members or staff. We also get into a topic that can make people uncomfortable: pricing, with Omar making a strong case that members aren’t chasing cheap but are chasing clarity, speed, and service!
As we wrap up the episode, Omar shares lessons learned from building a company, raising kids, and realizing that success looks different at 25 than it does at 45. He even reveals what was on his Spotify Wrapped this past year! Enjoy my conversation with Omar Jordan!
