Fort Knox Federal wins three national awards for marketing

RADCLIFF, KY (May 28, 2019) — Fort Knox Federal Credit Union’s renewed focus on member experience has been recognized nationally by the Credit Union National Association (CUNA). The Credit Union was recently recognized by the CUNA Marketing and Business Development Council at the Council’s 26th Annual Conference with three 2019 Diamond Awards – two in the complete marketing campaign category and one for digital advertising.

The Diamond Awards represent the pinnacle of credit union marketing and business development; Fort Knox Federal found itself in elite company, having been selected a winner among nearly 1,100 national entries. Finding innovative ways to connect with member-owners and creating new digital experiences that drive benefits and allow credit union members to “make more happen” has generated success and led to this acknowledgement of excellence.

The strategy behind Fort Knox Federal’s winning Pay Yourself a Holiday Bonus refinance campaign was to enhance member’s lifestyles and allow them to pursue their holiday goals. Helping hard-working families improve their financial health around the holidays not only made it possible for them to do more during the expensive season, but also allowed credit union staff members to deepen personal relationships with members of the community.

One of the most rewarding things for me was watching our employees really step up in a big way and dedicate themselves to the process of helping others. They processed nearly 1,000 holiday bonuses during an already busy loan season to help make holiday dreams come true for so many hard-working families,” said Eldon Tilley, Vice President of Marketing for Fort Knox Federal Credit Union.

This complete campaign gave members the opportunity to save on their higher-rate loan payments and receive up to a $250 bonus for refinancing external Auto, RV or other consumer loans with the credit union. The Pay Yourself a Holiday Bonus microsite guided visitors, helping them learn how much they could be “paying themselves” by simply refinancing with Fort Knox Federal.

The credit union’s second complete campaign award winner, Simplify Life, offered members a 4.99% APR balance transfer for life when they consolidated their bills with Fort Knox Federal’s low-rate credit card. “We understand the headaches of juggling multiple monthly payments. TheSimplify Life campaign gave members the ability to turn all those payments into one simple payment,” explained Tilley. “Consolidating high-interest loans onto our low-rate card also gave individuals from across the state an opportunity to get – and stay – ahead of their debt. Providing long-term solutions that enhance our members’ financial lives is what we are passionate about,” he added.

Members who took advantage of the promotion enjoyed zero transfer and zero annual fees and will continue to save significantly on their overall interest payments for the life of the balances transferred. “One of my favorite stories involved a family that freed up over $8,000 in interest through this promotion. It just shows one of the many ways we give back to members and simplify their lives,” stated Kendrick Walker, Fort Knox Federal Credit Union Brand Manager.

Fort Knox Federal’s Visa Platinum Credit Card gives back to members too. The card has been nationally recognized several years in a row by Kiplinger’s for its generous 5% cash back rewards on gas – available automatically anywhere members can pay at the pump.

Fort Knox Federal’s award-winning Take a Summer Break on Your Loan microsite leveraged the latest in digital technology and interactive tools creating a seamless experience to help members free up cash and enjoy financial freedom. Members who moved their auto, RV, motorcycle or boat loans to the credit union could enjoy lower-rates and up to 120 days with no loan payments. The Take a Summer Break promotion saved one local couple enough to take their family on a road trip to Disney World® and helped countless others enjoy life more last summer. Members who took advantage of the campaign were also entered to win one of three getaway packages, valued at approximately $2,000 each, during the Take a Summer Break sweepstakes.


About Fort Knox Federal Credit Union

Fort Knox Federal is a local, not-for-profit financial cooperative that has been serving the community since 1950. We are the largest Kentucky-based credit union with approximately $1.6 billion in assets and were named Favorite Mortgage Lender and Favorite Financial Institution in the 2019 News-Enterprise Readers Choice Survey. Fort Knox Federal exists to improve the financial lives of its members, which now include over 105,000 individuals in our civilian and military communities. It’s simple to become a member, visit our website at to see how you may be eligible.


Eldon Tilley
Fort Knox Federal Credit Union
502.942.0254 ext. 6262

Sharon Simpson

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