1st Financial Federal Credit Union Has Successful 2nd Annual Black Friday Auto Loan Special
Wentzville, Missouri — On November 23, 2012, 1st Financial Federal Credit Union hosted their 2nd Annual Black Friday auto loan sale, offering 24 qualified members auto loan rates as low as 1.89%APR for up to 60 months! This one day sale brought the $210-million credit union nearly $460,000 in auto loans
This special, one day only offer was available for new and used vehicles as well as refinances from other institutions. While everyday auto loan rates are exceptionally low; 1.89% APR for up to 60 months is a below market rate for that term. Applicants began applying online as early as 12:01 AM on Black Friday and continued throughout the day, with nearly $120-thousand in loans closing in the branches.
Michelle Rosner, Vice President of Sales and Marketing at 1st Financial said “One of the most fascinating parts of this has been the minimal expenses used to promote the sale. We focused all of our efforts into pushing this offer through web, email, Facebook and YouTube”. She went on to say, “This is maybe the only time of year in which so many consumers are diligently watching their inboxes and Facebook feeds for ways in which to save as much money as possible. It’s unexpected to see that your financial institution has found a way to make this money saving day even that much more profitable for you”.
To help 1st Financial Federal Credit Union promote this special offer, a local high school marching band staged a flash mob in the headquarter 1st Financial branch. A video of this can be seen at
www.youtube.com/user/1stFinancialFCU.
About 1st Financial Federal Credit Union
Like all credit unions, 1st Financial is a member-owned, financial cooperative. 1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, with over 33,000 members and nearly $210 million in assets, 1st Financial is a St. Louis metro area financial institution dedicated to helping members achieve their financial dreams. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings yields. The cooperative nature of credit unions enables 1st Financial to provide products and services at very reasonable rates.
1st Financial Federal Credit Union serves those who live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area. 1st Financial is a member-owned, not-for-profit financial organization committed to providing quality services to the membership while demonstrating safe and sound business practices. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.
APR = Annual Percentage Rate.
About Credit Unions
Credit unions are not-for-profit financial cooperatives that provide an effective and viable alternative to for-profit financial institutions for more than 184 million members in 97 countries worldwide. They exist to serve their members, providing a safe place to save money and access affordable loans.
