CUSO adds flair to e-statement notification process

GRAND RAPIDS, MI (March 21, 2014) — Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO that has sent hundreds of thousands of e-statement notifications to members via its Member Reach service over the past seven years, recently announced an enhancement that leverages hyper-text markup language (HTML) functionality to the member messages.  The new functionality not only adds marketing flair to the monthly member communication, it is also executed by the CUSO at the attractive price point Xtend is known for.

Liz Winninger, Xtend’s Business Development Manager, said, “We are very excited to add HTML e-Statement notifications to our growing library of member-facing marketing messages.  While some of our credit union partners have leveraged HTML functionality on their own or through a third party, a majority of our mid-market credit unions could not afford the price point of traditional vendors or did not have the staffing resources to manage themselves.  When those two factors are present, Xtend typically considers that a mandate to develop a solution.  Member feedback has been very positive, and my team is excited to help many more credit unions in our network turn on this new communication channel during the coming year.”

According to Winninger, eighty-nine (89) credit unions and several CUSOs utilize the Member Reach service to deliver targeted, consistent and professional electronic messages to their members and clietns.

About Xtend (
Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan.  Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes.  In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively.  Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, compliance monitoring, and insurance services.  Xtend provides services for over 180 credit unions representing more than 925,000 members and $9.2B in assets.  The CUSO is currently owned by 75 credit union partners.

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