Align Credit Union wins national marketing awards

LOWELL, MA (April 2, 2014)  –  Align Credit Union is pleased to announce that it was recently honored by two national marketing award programs. Formerly NMTW (Northern Massachusetts Telephone Workers) Community Credit Union, the organization was rebranded to Align Credit Union in the Fall of 2013. Working with Single Source Marketing of Danvers, MA the Credit Union executed a series of marketing efforts in conjunction with the launch.

First, Align received two Awards from the Service Industry Advertising Awards (SIAA). This year, over 1,700 entries were submitted by more than 500 advertising agencies and over 1,000 institutions across the country. Entries were evaluated by a national panel of judges. Align was awarded a Gold in the Integrated Campaign category for its brand launch campaign, which included a series of TV and Radio ads featuring music by local up-and-coming musicians. The Credit Union also received a Bronze for its new logo design.

Align was also honored with a Diamond Award for its new website ( Presented by the Credit Union National Association (CUNA), the awards program recognizes outstanding marketing and business development achievements in the credit union industry. CUNA is a national network comprised of over 1,100 credit union marketing and business development professionals. Winners were recognized at the council’s 21st annual conference held March 12-15 in Orlando, FL.

“Changing our name to Align was a tremendous undertaking for the Credit Union,” said Align President and CEO Ken Del Rossi.  “We took great care to communicate the transition to the community through a thoughtful marketing campaign that felt authentic to our institution. We are proud to see our efforts recognized on a national level.”

About Align Credit Union
Since 1922, Align Credit Union has provided customized banking solutions to individuals and families throughout Northeastern Massachusetts and Southern New Hampshire. Align offers a full suite of products and services including Personal and Business Banking, Mortgages, Financial Planning and Insurance. Founded as the Northern Massachusetts Telephone Workers Credit Union (NMTW), the Credit Union changed its name to Align in 2013. Membership is open to anyone who lives, works or attends school in many communities throughout Eastern Massachusetts and Southern New Hampshire. For additional information, stop by one of their six branches in Amesbury, Danvers, Framingham, Haverhill and Lowell or visit


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