Allegacy Federal Credit Union welcomes Raj Madan as Chief Marketing Officer
WINSTON-SALEM, NC (September 20, 2022) — Allegacy Federal Credit Union has appointed Raj Madan as its new chief marketing officer where he will focus on strategic marketing, advertising, communications, public relations, business development, membership, and community and financial wellbeing plans for the growing North Carolina credit union.
Madan joins Allegacy after his most recent credit union position serving as chief marketing and business development officer at Blue Federal Credit Union in Wyoming. His extensive career has given him notable experience in strategic planning, campaign oversight, global marketing and sales, and team building with top financial service institutions across the country. His work and entrepreneurship have helped several organizations increase both revenues and memberships.
“Raj brings a wealth of knowledge and accomplishments with his more than 20 years of experience in senior leadership roles with some of the largest financial institutions in the country,” said Ashley Kohlrus, Allegacy’s executive vice president and chief operations and digital officer. “We look forward to leveraging his expertise to ensure the successful integration of Allegacy’s overall business strategy and long-term goals.”
A native of Punjab, India, Madan earned an accounting degree from St. Xavier’s College in Calcutta, India, and later earned his MBA from Angelo State University in Texas. After graduating, he began a successful career in sales, marketing and building brands at top financial institutions such as Bank of America, Wells Fargo, Citigroup, and First National Bank of Omaha. He also founded Madan Consulting Group, working with industry leading CEOs and CMOs in financial services and non-banks to create strategic frameworks for traditional and digital marketing activities.
“Allegacy has deep roots in North Carolina, serving as a trusted financial partner to its members for many decades,” said Madan. “I look forward to helping our members live their best lives, and working with the Allegacy team to accomplish our credit union goals. Allegacy truly is the best.”
Raj Madan
About Allegacy Federal Credit Union
For 57 years, Allegacy Federal Credit Union has helped its members, employees, and the communities it serves be their best by helping all make smart financial decisions. Allegacy is one of the largest credit unions in North Carolina, serving more than 173,000 members worldwide with $2.2 billion in assets and more than $1.5 billion in assets under management in Allegacy Investment Group, offered through CUSO Financial Services, LP. With roots in Winston-Salem, Allegacy has 19 locations across the Triad and Charlotte areas, and nine high school student-run credit unions. Allegacy offers personal and business financial services to its members, including the employees, retirees, and families of more than 5,000 companies throughout the country. To learn more, visit Allegacy.org.
