LANSING, MI (January 17, 2023) — Congratulations to Alpena Alcona Area Credit Union, the winner of Try a Credit Union’s Stories competition and the official 2022 Credit Union Difference Maker of the Year!
The Try a Credit Union team launched the 2022 Stories contest last October, a couple months after the “Credit Unions. For real. For your future.” campaign launched. Try a Credit Union invited full-fair-share Michigan credit unions to submit a social media video showing how their credit union is driving the conversation around Gen Z or young millennials or generally making a difference in the community with an emphasis on helping kids, teens and/or young adults.
A total of 24 stories were submitted by 21 of the 51 eligible credit unions. The story selection committee chose the top eight stories, and CUBE TV produced videos for:
Michigan Schools and Government Credit Union
Alpena Alcona Area Credit Union
Isabella Community Credit Union
Zeal Credit Union
Community Financial Credit Union
Frankenmuth Credit Union
Peninsula Federal Credit Union
Marshall Community Credit Union
Once completed, they were presented to the public in a consumer-facing, social voting contest to drive engagement and awareness.
Over 300K Michiganders viewed the campaign’s stories, and the community voted to crown Alpena Alcona Area Credit Union as the 2022 Credit Union Difference Maker of the Year with their story, ‘Never Underestimate the Power of a Kazoo!’
“A huge thanks to our credit unions that find the value in our awareness campaign and support it at the full-fair-share level, showcased their amazing work by submitting a video,” said MCUL CEO Patty Corkery. “Alpena Alcona Area Credit Union is setting a great example of how our movement takes the time to work together with young people so they can achieve the financial benchmarks that are important to their life goals.”
“Our credit union is truly honored to be recognized as the Credit Union Difference Maker of the Year highlighting the valued and trusted relationships that our Team Members have built with our Members in the communities that we serve,” said Director of Marketing LeAnn Schulz. “Our members are more than just members, they are our family, friends, our community, and we are committed to being their most trusted and valued financial partner for life.”
The Michigan Credit Union League (MCUL) is headquartered in Lansing, Michigan. The 187 Michigan credit unions, which hold $101 billion in assets, serve 60% of the state’s population. During the twelve months ending September 2023, Michigan credit unions provided its 6 million members with a total of $762 million in direct financial benefits.
Shawn Glinis
Media and Publications Editor
Michigan Credit Union League
734.793.3449 | Shawn.Glinis@MCUL.org
