American Heritage Credit Union (American Heritage) was recently honored with three Diamond Awards at the annual Credit Union National Association (CUNA) Marketing & Business Development Council. The CUNA Diamond Awards recognize outstanding marketing and business development achievements in the credit union industry.
The CUNA Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards are given in each of 36 categories ranging from advertising to community events.
American Heritage earned Diamond Awards for the Social Media, Membership Marketing and Multifaceted categories. The Social Media category was awarded for American Heritage’s 2018 social platform content strategy. The Membership Marketing Category was awarded for American Heritage’s Owner’s Manuel and Welcome Kit. The Multifaceted category recognized American Heritage’s “It’s in Our Heritage” campaign for its mix of digital, in-branch, direct mail, print and e-mail media as well as for its branding and results.
“The hard work displayed by these credit unions always leaves us feeling inspired and passionate about what we do,” said Amy McGraw, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing, Tropical Financial CU. “Receiving this award further highlights the dedication they have for our movement and their members.”
“The credit union industry has no shortage of marketing talent, but these accolades represent some of the best professionals in the country,” said Mike Dinneen, American Heritage’s Vice President of Marketing. “I’m honored that CUNA and our peers have recognized American Heritage as one of the most innovative Marketing teams in the credit union industry. American Heritage is also pleased to leverage the educational resources at the annual CUNA Marketing & Business Development in our efforts to apply latest trends in informing and educating our members on the best services that meet their needs.”
“I am proud of the hard work and passion that our American Heritage Marketing team continually demonstrates in their efforts to communicate the benefits of credit union membership within our communities,” stated American Heritage President & CEO Bruce K. Foulke.
Award winners were recognized at the council’s 26th annual conference held March 20-23 in Las Vegas, Nevada.
American Heritage Credit Union Employees Pictured Left to Right: Adam Remshifski, Product Marketing Manager, Mike Dinneen Vice President of Marketing & Brenda Fischer, Assistant Vice President of Marketing.