America’s First Federal Credit Union brings home Diamond Award for year-round efforts

BIRMINGHAM, AL (April 6, 2023) — America’s First Federal Credit Union (AmFirst) announced today the credit union was selected as a 2023 CUNA Diamond Award winner for its 2022 Annual Report Video.

AmFirst leadership produces a video annually featuring various company highlights. For the 2022 video, numbers from the previous year highlighted AmFirst success, including new members added (19,270), new checking accounts opened (13,971) and total amount of loans given throughout the year ($560,455,438).

“We are proud of our efforts each and every year and always look forward to recapping these efforts for our stakeholders,” said Bill Connor, AmFirst President and CEO. “Through our annual video, we are able to show both the AmFirst team and our members how hard we work to give our best year-round.”

The annual video for 2022 specifically highlights the 2021 Summer of Freedom campaign, which received 1M+ impressions and generated 2,248 new memberships for the credit union. Additionally, AmFirst raised their financial management assets by $9M to a total of $106,992,698, brought in 87 new benefit partners through their financial education offerings, and completed 207 new enrollments in 2021.

The video also speaks to AmFirst’s efforts during the global COVID-19 pandemic, providing 193 additional PPP loans to businesses in need and loaning $14,515,203 to build local businesses throughout the community.

The above efforts, combined with community pledges, help to net a 98% AmFirst overall satisfaction score from members. In the community, AmFirst raised funds to provide 116,250 meals for families in need and collected the credit union’s largest amount of toys ever, with over 400 families served in December 2022. Additionally, $25,000 in scholarships were given to local Birmingham students through AmFirst’s Rising Stars program, $120,000 raised and given to three local Birmingham charities ($40,000 each) through the Community First initiative and over $6,000 in tornado relief given to the city of Fultondale. All specifics were featured in the award-winning video.

“The year 2021 was one of our best years yet,” added Connor. “AmFirst is about giving back to the community and putting those we serve first, and the annual video showcases that commitment.”

For more details on the 2022 Annual Report Video, visit here.

About America's First Federal Credit Union

America’s First Federal Credit Union (AmFirst) is a community-chartered credit union with 21 branch locations in 13 counties throughout Alabama. With more than 200,000 members, AmFirst is one of the strongest credit unions in the nation and is committed to providing cost-effective financial services.


Chandler Benton

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