“Local Service. Global Good.™” highlights credit union charity work at local and global levels
MADISON, WI (June 12, 2014) -- World Council of Credit Unions today announced the 2014 International Credit Union (ICU) Day® theme—"Local Service. Global Good.TM"—that emphasizes credit unions' positive impact in their communities and around the world. ICU Day is celebrated annually on the third Thursday of October and will take place this year on Oct. 16, 2014. Artwork in English and Spanish is now available on World Council's website.
"ICU Day was established to acknowledge credit unions' strong base in their communities, both local and global," said Brian Branch, World Council president and CEO. "This year's theme champions the credit union model by shining light on the industry's support of charity causes at the local, national and international levels."
World Council solicited theme ideas from its member organizations earlier this year. This year's chosen message celebrates credit unions' constant drive to help make communities better places for their members worldwide. World Council encourages credit unions and their national associations to implement ICU Day fundraising campaigns in support of a local or national charity. It will later ask country's national associations to report the amount of charitable contributions raised to include in a global report.
Official ICU Day graphics and posters in English and Spanish are available for download on World Council's website at www.woccu.org/icuday. Promotional materials, fundraising ideas and other tips to help celebrate International Credit Union Day will soon be available. Credit union representatives and members everywhere are encouraged to share photos, events and other celebration ideas on Twitter and Facebook using #ICUDay.
World Council of Credit Unions is the global trade association and development agency for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.
World Council has implemented more than 290 technical assistance programs in 71 countries. Worldwide, 56,000 credit unions in 101 countries serve 200 million people. Learn more about World Council's impact around the world at www.woccu.org.