Another credit union veteran joins CU Engage

ST PETERSBURG, FL (May 28, 2019) — CU Engage is thrilled to welcome Jeff Rice as its new Director of Business Development devoted to identifying new business opportunities where he takes a front-line approach in the generation of new and ongoing sales in the industry.

“We are thrilled to add Jeff to the growing CU Engage family. His background runs deep within the credit union industry and his passion for helping credit unions thrive leveraging the right vendor partnerships and technology selection makes him a perfect fit for our team and our clients.” Comments Jennifer Addabbo, Co-Founder and Partner at CU Engage.

Jeff was introduced to the credit union movement by his father, whose entire career was spent in the industry. In addition to being raised in a credit union boardroom, Jeff leverages over 18 years of his own career experience in the financial services industry. He has held positions ranging from a Key Client Executive with Fiserv, SVP of Business Development with an FI consulting firm, and various roles within CUNA Mutual Group. He holds a B.A. from Wabash College.

“It is exciting to join a team with such a great track record and so much opportunity for growth,” said Rice. “The strategic guidance CU Engage brings to credit unions is unparalleled in this industry and is only elevated by the expertise that exists within this team. This is an enormous opportunity for business growth and I am overjoyed with becoming the new Director of Business Development.”

About CU Engage

The team at CU Engage is a blend of consultants, educators, matchmakers, integrators and advocates. The only credit union consultancy recognized by INC, we are laser-focused on guiding our credit union clients through our proven process and enabling them to make informed, timely decisions on vendor relationships so they can change at the speed of the consumer. CU Engage has completed over 410 credit union projects and negotiated over 1.2 Billion in savings and incentives for our clients and our projects are as unique as the clients we serve. Let’s Engage!


Kristin Evans
727-458-9466 |

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