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Ardley launches Ardley platform, enabling self-service control over mortgage pricing, borrower engagement, and lead management

Mortgage lenders and servicers can now respond to market changes at will, in minutes

Reston, VA (June 15, 2026) |

Ardley, creator of the only technology that parses mortgage servicers’ entire portfolios and identifies viable new origination opportunities in seconds, today announced the launch of Ardley Platform, a new self-serve technology that provides direct access to Ardley’s most powerful capabilities. With Ardley Platform, servicers have a centralized hub to engage borrowers and drive new loan applications. They can now tie pricing and adjustments to unique borrower journeys, and run customized borrower outreach whenever they wish.

Ardley Platform performs all of the functionality of its analytical engine, Ardley Intelligence, and its borrower engagement engine, Ardley Advantage — it parses entire loan portfolios to identify origination opportunities, then surfaces the lender's actual loan programs that each borrower qualifies for, all priced according to current rates and the lender's own cost structure and preferences. With Ardley Platform's direct user access to the tools that drive mortgage portfolio growth — real-time pricing controls, customizable borrower journeys, automated outreach, and end-to-end lead management — users can also act on that intelligence immediately by configuring, adjusting, and executing without waiting on Ardley's internal team.

"Ardley Platform combines the industry's most powerful portfolio retention and origination technology with the ease of a smart self-service system," said Nathan Den Herder, founder and CEO of Ardley. "Pre-built borrower journeys mean clients can reach the right borrowers with the exact right messaging faster, acting on opportunities well before anyone else does. Our goal is to give clients an undeniable edge, and that means technology that's not just powerful, but accessible."

Ardley Platform is available now.

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