At the 4Front of our members’ needs

Members Credit Union & Bay Winds Federal Credit Union announce new credit union name

CHARLEVOIX, MI and TRAVERSE CITY, MI (October 14, 2014) — Following the overwhelming member-approval of the partnership between Bay Winds Federal Credit Union and Members Credit Union, the two credit unions have revealed the name under which the new institution will operate – 4Front Credit Union.

“4Front epitomizes the type of institution we are confident we can be,” stated David Leusink, CEO/President of Bay Winds. “It’s creative like the way we solve financial problems, but also underscores our commitment to providing smart financial answers to keep our members out in front of an ever changing world and economy.”

The partnership is expected to offer members enhanced value through leading edge products and services, increased long-term strength and security, and broadened convenience with the largest network of any locally-owned financial institutions in northern Michigan.

“Both institutions have long and storied histories in their respective communities,” said Andrew Kempf, CEO/President of Members. “It’s not easy to let go of two names synonymous with member service and civic commitment. While our names may be changing, we still exist to put our members and communities first, at the forefront of everything we do.”

The institutions are slated to begin joint operations as 4Front Credit Union in early 2015.

Members Credit Union has been a northern Michigan financial mainstay since 1954. The credit union has grown to nearly 47,000 members and possesses assets of almost $225 million. Members Credit Union has offices in Traverse City, Kalkaska, Mancelona and Manistee. For more information, visit

Bay Winds Federal Credit Union has been serving northern Michigan residents since 1957. With a membership of almost 29,000, the credit union’s assets number over $175 million. Bay Winds Federal Credit Union has offices in Charlevoix, Petoskey, Boyne City, East Jordan, and Bellaire. For more information, visit

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