ath Power CEO to ead BAI customer experience seminar

BOSTON, MA (April 1, 2014) — ath Power Consulting, a leading financial services research and strategy firm, is pleased to announce that BAI (Banking Administration Institute) has selected ath Power Founder and CEO, Frank Aloi, to lead their new Customer Experience Seminars beginning in May. The two-day seminars, designed specifically for banking executives, will teach attendees how to build brand loyalty and increase share-of-wallet at their own institutions through a series of hands-on, real-world case studies, presentations and group exercises.

Mr. Aloi has been a leader in customer experience research, brand development, forecasting and market strategy for two decades.  He has developed and implemented successful research, customer experience and training programs for many of the largest banking and financial institutions in the world.  He is considered a top thought-leader and strategist throughout the industry.

“BAI is excited to offer this entirely new Customer Experience Seminar, and to have such a highly respected industry expert leading the initiative,” said Bill Hippensteel, Chief Content Officer at BAI.  “Mr. Aloi has worked with BAI for many years speaking at our conferences, presenting webinars and contributing regularly to the BAI Banking Strategies publication. His guidance will surely be an asset to any banking executive who attends the seminars.”

The seminars will also feature the latest findings from ath Power’s proprietary banking research to provide insight into what current banking customers want and expect from their bank, and how to effectively increase their engagement and satisfaction across all touch points.  Additionally, guest speakers from some of the nation’s top financial institutions will share their own success stories and key tactics on how to deliver an exceptional customer experience, drive purchase decisions and build loyalty.

To learn more about the entire BAI Customer Experience Seminar series, please visit

To register for the May 13-14 seminar, please visit

About ath Power Consulting
ath Power is a premier provider of customer experience solutions for the financial services industry, offering competitive intelligence, survey research, mystery shop study, compliance auditing, market analyses, employee training and development, and strategic consulting. Since 1997, ath Power has helped improve customer retention, build brand loyalty, ensure compliance and increase profitability, performance and market share for financial services organizations across North America. To learn more, please visit

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