Backbase, the creator of the Engagement Banking Platform, announced today a strategic partnership with OneAZ Credit Union to modernize the credit union’s technology architecture. Through Backbase’s platform, OneAZ will deliver a simplified and streamlined banking experience, expanding beyond financial service offerings to include insurance, real estate and other lifestyle-related offerings – creating a one-stop-shop for its members.
"Partnering with OneAZ highlights Backbase's commitment to the banking market and showcases the momentum we’re seeing worldwide in providing financial institutions with the platform needed to deliver tailored, hyper-personalized experiences." said Iman Ghodosi, Senior Vice President North America, Backbase. "By leveraging our Engagement Banking Platform, OneAZ is elevating member experience and driving innovation. We're excited to be part of OneAZ’s critical digital transformation journey, and are proud to have another marquee credit union customer working with Backbase.”
“By partnering with Backbase, OneAZ Credit Union is reaching a major milestone in our digital transformation,” said Sandeep Uthra, EVP Chief Technology Officer at OneAZ. “This innovative upgrade to our technology platform will significantly enhance the member experience across our digital landscape, allowing us to scale innovation faster and deliver more value to members. We are committed to adopting innovative solutions that help members achieve their dreams and drive greater prosperity to the communities we serve. With Backbase, we’re ten steps closer to achieving that.”
“This strategic partnership with Backbase puts OneAZ in control of our own digital destiny,” said Brandon Michaels, President & CEO of OneAZ Credit Union. “The banking landscape is changing radically as consumers demand a seamless experience matched with simplicity and speed. Backbase’s Engagement Banking Platform will be the backbone of our digital transformation, allowing OneAZ to modernize our banking infrastructure and empower us to deliver more innovative solutions to serve our members.”
Backbase is at the forefront of revolutionizing the banking industry by leading the shift towards an engagement banking model that prioritizes journey orchestration for both financial institutions and their customers. The Backbase Engagement Banking Platform is helping to empower OneAZ on its digital transformation journey and put customer-centricity at the core.
Integrating Backbase into their systems will allow OneAZ to achieve:
Simplification: Unifying OneAZ’s IT architecture around a single platform, simplifying the experience for associates and members.
Agility and speed: Connecting all applications and programs leveraged by the credit union into an integrated platform, empowering them to scale new integrations faster and deliver more value to members.
Control: The flexibility of Backbase’s platform will ensure OneAZ more control over its future digital roll-outs and deliver an “instant banking experience” for members of all generations.
This partnership demonstrates the commitment of both Backbase and OneAZ to driving growth through innovative solutions. By unleashing the full potential of engagement banking, Backbase is empowering OneAZ to deliver a personalized member experience and improve internal employee operations with cutting-edge, advanced technology that sets the standard for other institutions to follow.