BancVue’s Kasasa wins five 2013 MarCom Awards
AUSTIN, TX (November 21, 2013) — BancVue®, creator of Kasasa®, a national brand of superior products and marketing scale to community banks and credit unions nationwide, took home three platinum and two gold MarCom Awards for 2013 campaigns. Three Platinum Awards were given to BancVue for the Kasasa campaign, “Take Back Your Banking Gas Giveaway” and two Gold Awards for the, “Laugh and Win Sweepstakes.”
MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals who oversee awards and recognition programs, provide judges and set standards for excellence. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry.
“We’re thrilled to receive this incredible recognition from the Association of Marketing and Communication Professionals,” said Gabe Krajicek, Chief Executive Officer of BancVue. “These awards not only highlight the incredible work being done by our teams here at BancVue but also demonstrates the exceptional value Kasasa brings to our clients, successfully arming these community financial institutions with the tools they need to win back market share.”
Platinum Awards for the “Take Back Your Banking Gas Giveaway” campaign included: Marketing/Promo Campaign/Integrated Marketing, Marketing/Promo Campaign/Special Event and Comm/PR/Special Event. The event, which took place this past August, built brand awareness for Kasasa and supported the brand’s philosophy by rewarding and giving back to consumers, this time in the form of free gas. CEOs and financial institution executives personally pumped gas for consumers showing their commitment to personal service and to their communities. The campaign was an overwhelming success on both a local and national level garnering over 66,539,921 media impressions nationwide as well as a 400% spike in social media mentions and a 33 percent increase in Kasasa’s Facebook fan base.
Gold Awards for the “Laugh and Win Sweepstakes” included: Marketing/Promo Campaign/Integrated Marketing and Web Video/YouTube Video. The campaign, which featured the sketch comedy group Harvard Sailing Team aimed to drive awareness for Kasasa, establish credibility and drive engagement with the brand. Kasasa partnered with NBC to create a commercial centered around consumers “breaking up” with their megabanks and switching to a Kasasa account at a community bank/credit union. Through this integrated campaign, which included TV, radio and online banner ads across various markets increased Kasasa social media mentions by almost 300 percent and partnering community banks and credit unions offering Kasasa accounts saw a 48 percent increase in applications.
Kasasa’s marketing and public relations campaigns were also recognized by the Public Relations Society of America (PRSA) and by the Communicator Awards for the “Take Back Your Banking Gas Giveaway” campaign in 2012.