BCU has been honored with a 2023 Diamond Award by the Credit Union National Association (CUNA) Marketing and Business Development Council. The CUNA Councils Diamond Awards is a prestigious annual marketing competition that recognizes credit unions for creative excellence and outstanding results. The Category’s Best award is the highest honor a credit union can receive in this competition, representing a high score within an asset level.
BCU’s winning entry – a direct mail trifold, titled “Start Small, Think Big,” – received the Category’s Best award in the Direct Mail - Single or Series category. The mailer was sent to nearly 25,000 Associates (a.k.a. employees) of Beckton, Dickenson and Company (BD), one of BCU’s Company Partners, to create Credit Union awareness with a focus on establishing personal savings – something 70% of Americans struggle to do. Strong visuals and compelling copy showcased the impact of setting aside money from each paycheck with the help of BCU’s products and services; including BCU’s certified Goal Consultants, PowerPlusTM Checking (an interest-bearing checking account), Rainy Day SavingsTM (a higher-yield savings account), and BCU’s Enhanced Direct DepositTM advantage. In addition,
BD Associates were offered a limited-time $50 deposit for joining BCU.
The three-month campaign exceeded expectations, resulting in a significant increase in member growth and product participation. "We're honored to receive this recognition from the CUNA Marketing and Business Development Council for our 'Start Small, Think Big’ campaign," said Kourtney Ross, BCU Director of Creative Development and
Communication. "At BCU, we're committed to helping our members achieve their financial goals and live their best lives. This award is a testament to our dedication to providing our members with the resources and tools they need to succeed financially."
The winners of the CUNA Councils Diamond Awards were announced at the annual CUNA Marketing & Business Development Council Conference held in Orlando, FL on March 28. The conference brought together credit union professionals from across the country to discuss the latest trends and strategies in marketing and business development.