Tucson, AZ (February 3, 2025) |
Bergstrom Consulting Services (BCS), based in Tucson, Arizona, proudly announces the addition of Shoreline Hometown Credit Union, located in Manitowoc, Wisconsin, to its growing list of clients.
Recently launched BCS helps small- and medium-sized credit unions enhance their marketing impact to compete more effectively. These credit unions face significant disadvantages compared to larger institutions with ample resources to recruit seasoned marketing professionals. Two-thirds of credit unions in the U.S. fall into the small- to medium-sized category, yet they share the same marketing demands as their larger counterparts. For many, a full-time Chief Marketing Officer (CMO) isn’t financially feasible, which is why BCS offers fractional CMO services that deliver advanced marketing strategies and campaigns—at a fraction of the cost of hiring a full-time CMO.
According to Shoreline Credit Union President and CEO Nathan Grossenbach, “Partnering with BCS to access their top-tier fractional CMO services was exactly the solution we needed. This partnership provides us with the expertise of a nationally acclaimed marketing executive at an affordable rate, helping us compete against much larger financial institutions.”
Alan Bergstrom, BCS’s CEO and founder, adds “Shoreline Hometown Credit Union is exactly the type and size of credit union we serve, providing their marketing team an experienced resource that can guide and assist them with the creation of marketing campaigns and compelling messaging that helps achieve their goals and compete more effectively with larger credit unions in their market.”
