Big quarter for CUSO E-Communication brands

GRAND RAPIDS, MI (October 20th, 2014)  For Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, the final quarter of its fiscal year was a period of significant growth for its Member Reach e-communication business unit.  According to the CUSO, its Member Reach services, which include member e-statement notifications, targeted member messaging, electronic newsletters and business-to-business marketing campaigns, generated more than 1.7 million messages during the quarter that ended September 30th.

“During the past year, we have been focused on developing new and improved e-communication services for our credit union and CUSO clients,” said Xtend President Scott Collins.  “When the team delivered metrics for our last quarter of the year, it helped validate that our customer-owners were indeed embracing these changes.  2015 should be a huge year for our Member Reach team.”

Liz Winninger, Business Development Manager for the CUSO noted, “The team worked extremely hard during the past year to both enhance our existing offerings and roll out new HTML and e-newsletter services.  We not only added significant value for our clients our existing services, we also brought on an additional ten clients.  Our team now provides electronic communications for ninety-six (96) credit unions on a recurring basis, plus periodic support nearly two dozen more.  Our sights are set on 2 million messages this next quarter.”

About Xtend (
Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan.  Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes.  In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively.  Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, compliance monitoring, and insurance services.  Xtend provides services for over 180 credit unions representing more than 925,000 members and $9.2B in assets.  The CUSO is currently owned by 78 credit union partners.

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