Bossier Federal Credit Union launches “forward thinking” website
New site propels Louisiana credit union into the digital future
BOSSIER CITY, LA (December 11, 2018) — Bossier Federal Credit Union launched a new website featuring a modern, user-friendly design just in time for the holiday season. The website was designed and built by On The Mark Strategies, a recognized leader in speaking, branding, planning and marketing services for credit unions.
“Bossier Federal strives to proactively meet member needs,” said Shawn Temple, Chief Operating Officer at Bossier Federal Credit Union. “Our hope was to design a website that stepped away from traditional credit union websites and instead delivered a cutting-edge online experience incorporating video tutorials, financial literacy resources, community events and easy-to-navigate information. The new website does exactly this and will help us better serve the member of both tomorrow and today.”
Bossier Federal serves Bossier, Caddo and Webster parishes in northwest Louisiana. The credit union currently serves more than 27,000 members and has nearly $180 million in assets. The new website is the next step in a series of initiatives Bossier Federal has taken to deliver a personal, digitally current experience to their members.
“Websites are an increasingly critical component of the member experience,” said Mark Arnold, founder and president of On The Mark Strategies. “Consumers today expect instantaneous service. The website is a credit union’s only branch open 24 hours a day, seven days a week, able to meet that demand. It must deliver an engaging experience. Bossier Federal clearly understands this reality, and I look forward to seeing where the initiative takes them.”
To view Bossier Federal’s new website, visit www.bossierfcu.org. For more information about On The Mark Strategies, including creative samples and video testimonials, visit markarnold.com or call (214) 538-4147.
About Bossier Federal Credit
Bossier Federal Credit Union was established in 1954 and founded on the credit union principle of people helping people. Originally chartered to serve the civilian employees of Bossier Base, they started with just eight members and offered only share accounts and loans. Over time, they became the chosen financial partner for the employees, students, retirees, and family members of such persons of the Bossier Parish School Board, the City of Bossier, and the Parish of Bossier. In addition, they also serve hundreds of businesses, organizations, churches, and associations. Today they proudly serve any person who lives, works, worships, or attends school in the parishes of Caddo, Bossier, or Webster. Bossier Federal Credit Union continues to grow and offer new services to their members. Today they serve over27,000 members and has nearly $180 million in assets and have seven branches offering a wide range of financial products and services.