Buzz Points selected by Missoula Federal Credit Union to offer Shop Local Loyalty and Rewards Program
Program rewards members everywhere they shop, awards bonus points for shopping locally, provides turnkey marketing solution to help independent businesses compete with national chains
MISSOULA, MT (June 23, 2014) — Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that Missoula Federal Credit Union, a financial institution headquartered in Missoula Montana serving members throughout Missoula, Lake and Ravalli Counties, has selected the Buzz Points merchant-funded loyalty program for its 45,000 members. Buzz Points is free and allows credit union members to earn rewards while supporting the local economy by using their debit or credit cards for everyday shopping.
“It is very difficult for our credit union to compete on the same level as the larger financial institutions and banks that offer loyalty programs through airlines and national retail chains,” said Joni Walker, Senior Vice President of Marketing for Missoula Federal Credit Union. “When we found Buzz Points, we knew it was a win for our credit union, our members and the local business community because there is already a great awareness of the shop local movement in Missoula. Buzz Points gives our members an extra incentive to shop with the many vibrant, independent businesses in the area and gives our business community access to a suite of marketing tools that will help them grow and compete with national chains and online retailers.”
Buzz Points is the only merchant-funded rewards platform that works with community financial institutions and local businesses to engage mutual customers. Credit union members can earn points by using their debit or credit cards whenever they shop, but they earn more points for local shopping and the most points for shopping with local businesses enrolled in the program. Buzz Points creates additional revenue for financial institutions and gives local businesses a turnkey marketing solution that provides the data analysis and targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers while also helping to offset the higher interchange fees that small businesses are often burdened with.
“Since 1956, Missoula Federal Credit Union has grown to become a leading financial institution in western Montana by providing a wide variety of tailored products and services to its members,” said Jay Valanju, CEO of Buzz Points. “Building on MFCU’s core philosophy of people helping people in the community where they do business, Buzz Points will allow MFCU and its members to support the local economy in the Missoula area, which is home to hundreds of independent shops and restaurants.”
Participants in the free program earn points automatically through debit and credit card purchases that can be redeemed easily for gift cards, cash cards and donations to local non-profits using the Buzz Points web interface or mobile app. A continually expanding network of 30,000+ local businesses nationwide allows cardholders to shop locally, accrue points and redeem rewards wherever they are.
About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points Program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. The Buzz Points Merchant Program provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit www.buzzpoints.com.