Long Beach, CA (July 7, 2025) |
My First Nest Egg, the award-winning digital financial education platform for children and families, is proud to announce a new partnership with CalCom Federal Credit Union—a trusted financial institution serving diverse communities across California since 1968. Through this collaboration, CalCom is expanding its youth outreach by offering families free access to engaging, interactive financial literacy tools designed for kids ages 3–13.
Founded on the belief that it’s never too early to start learning about money, CalCom is committed to helping its youngest members build confidence and lifelong financial habits. The partnership includes a fully branded, co-hosted version of the My First Nest Egg platform, complete with in-app savings challenges, seasonal activities, and classroom-ready content—making it easier than ever for families to start meaningful money conversations at home and at school.
“We are thrilled to introduce My First Nest Egg’s youth financial literacy program to our community,” said Jon Hernandez, CEO of CalCom Federal Credit Union. “We believe that building strong money habits starts early, and My First Nest Egg provides an engaging and interactive way for children to learn the value of saving, spending wisely, and giving back. By empowering our youngest members with these essential life skills, we’re not only supporting their personal growth but also investing in the long-term financial health of our entire community. Together, we’re helping to shape a brighter, more financially secure future for the next generation.”
As part of the rollout, CalCom is launching a Grizzlies Youth Incentive Program that rewards young savers with a $5 deposit for every 30 quiz questions completed in the app. Parents are also encouraged to celebrate savings milestones with special prizes and youth account support at their local branch. These gamified incentives reinforce positive financial behavior while deepening engagement with families.
Co-founded by two mothers and former attorneys, Nicolle Hood and Annie Shoen, My First Nest Egg was created to address the growing financial literacy crisis and the lack of accessible, age-appropriate tools for teaching money skills. The platform uses puzzles, stories, and psychology-backed tools to turn complex concepts into fun, bite-sized lessons that kids love.
“At My First Nest Egg, we’re on a mission to make financial education fun and accessible,” said Nicolle Hood, CEO of My First Nest Egg. “CalCom Federal Credit Union’s dedication to serving families with real, impactful tools shows their commitment not just to today’s members—but to tomorrow’s leaders.”
CalCom serves a diverse field of membership across California, including health professionals, city employees, aerospace and school district personnel, and other local
communities. The credit union has also led the way in creating collaborative solutions for small credit unions, helping reduce costs and increase efficiency through shared services and alliances.
With student loan debt surging and financial literacy rates at record lows, partnerships like this are more important than ever. Research shows that children with savings accounts are significantly more likely to succeed in school, graduate college, and build strong financial foundations as adults