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CDC FCU Selects TRUECar Auto Buying Service from GreenProfit Solutions, Inc.
(March 3, 2014) — In an effort to grow auto loans and better serve their members, CDC FCU has selected the TrueCar Member Showroom auto research and purchasing portal.
Designed to provide a transparent and “hassle-free”car buying experience, members are empowered to build their own new car, using customizing options, color, features, and even purchase incentives, as well as search for used vehicles. Moving beyond other online auto buying sites, the Member Showroom provides members with a Savings Certificate that Guarantees special pricing. Nationally, members typically save an average of $3,078 off MSRP with their Guaranteed Savings Certificates.
“We wanted to provide our members with an easy way to browse, and choose their new vehicle using a medium they are already comfortable using, the Internet,” explains Andy Anderson, VP Marketing at CDC FCU. Continued Anderson, “While our members gain a superior experience, we can grow booked loan volume, while facilitating the sale of ancillary products including GAP and warranty thereby creating a true Win/Win scenario.”
“Credit unions exist to serve their members, and we believe that the TrueCar Member Showroom is a perfect example of this relationship,” begins Joseph Winn, President/CEO of GreenProfit Solutions, partner agent firm for TrueCar through a unique agreement with Frost Financial. “The web is a natural first stop for members in their auto search, and this service allows the credit union to generate more interest & non-interest revenue. Plus, with the Guaranteed Savings Certificates, members reap the rewards of their relationship through convenience and their wallet.”
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GreenProfit Solutions and its sister company, National CU Income Services, have been serving credit unions for over 30 years. Their current initiative, cuZOOM, harnesses a suite of solutions aimed exclusively at growing auto loan volume and profitability. For more information on their services, visit www.cuzoom.org or contact Joseph Winn at 800-358-2901 x42.
Frost Financial Services has been serving the credit union industry since 1972. Best known for it’s proprietary VisualGAP solution, Frost, through its broker network, currently serves over 1,000 financial institution clients nationwide.
TRUECar is the nation’s fastest growing auto buying service with over 450 partnering organizations and 7000 Certified Dealers in their network.