Centric Federal Credit Union launches “simplified” website

New site promotes intuitive user interface, easy CMS portal

WEST MONROE, LA (June 3, 2019) — Centric Federal Credit Union launched a new website featuring a clean, upbeat design and a simplified content management system. The website was designed and built by On The Mark Strategies, a recognized leader in speaking, branding, planning and marketing services for credit unions.

“When our executive team made the strategic decision to change website providers, we needed to move quickly to get a new site designed, approved and implemented,” said Kelli Green, Vice President of Marketing for Centric FCU. “In three short months, we were able to do exactly that. The new website incorporates many elements from our previous site but creates an overall cleaner look and better user experience. Not to mention how much simpler the backend is for our marketing team! We now have full ownership of our site and couldn’t be happier.”

Centric FCU serves Ouachita and Lincoln parishes in northwest Louisiana. The credit union currently serves more than 22,000 members and has nearly $194 million in assets. The new website is the next step in a series of initiatives Centric FCU has taken to deliver a personal, simple experience to help members “Live Better.”

“Websites are an increasingly critical component of the member experience,” said Mark Arnold, founder and president of On The Mark Strategies. “Centric has had amazing success with other member experience initiatives over the last two years—including 25 percent new member growth and 22 percent asset growth—and I look forward to seeing where this updated website takes them.”

To view Centric FCU’s new website, visit For more information about On The Mark Strategies,
including creative samples and video testimonials, visit or call (214) 538-4147.

About Centric Federal Credit Union

Established in 1937 in West Monroe, LA, Centric Federal Credit Union has grown to be a large locally owned financial cooperative in Northeast Louisiana serving over 33,000 members with over $270 million in assets. Centric’ s mission is to help members live better.

On the Mark Strategies

On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.


Melanie Moffett

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