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Cetera strengthens recruiting for banks and credit unions

Connie Gregory named SVP head of broker-dealer business development

Cetera has named Connie Gregory its new SVP, Head of Broker-Dealer Business Development. Serving Cetera Investment Services, Cetera’s financial institutions firm, Gregory will oversee national recruiting efforts for banks and credit unions and business development for Cetera’s community institutions directors.

With over 35 years of experience in financial services, Gregory has vast experience recruiting new bank and credit union programs and advisors; managing client relationships; and marketing of insurance and brokerage solutions in the industry. Her work will focus on continuing to attract financial firms whose teams share in Cetera’s vision of delivering an Advice-Centric Experience®, high-caliber, planning-based advice for clients nationwide.

“Connie’s extensive industry and banking knowledge coupled with her proven track record of success in recruiting make a powerful addition to our team,” said LeAnn Rummel, President and CEO of Cetera Investment Services. “Her leadership style aligns with Cetera’s belief in supporting growth through cross-functional collaboration and opportunities to pursue more.”

“Cetera is adopting new technologies and supporting institutions at unprecedented levels,” Gregory added. “I’m thrilled to join the team at Cetera and extend our offering to program managers and those looking to add and innovate with a leading investment service offering at their bank or credit union.”

Gregory received her Bachelor of Arts from the University of Nebraska. She holds her FINRA Series 7, 6, 63, 65 and Life, Health and Annuity Insurance licenses.

Cetera Investment Services currently provides wealth management and investment program solutions to over 450 financial institutions nationwide. Cetera Investment Services plans to continue evolving its self-clearing platform, investment offering, wealth management solutions and premier support dedicated to the institutions’ space.

Connie Gregory.

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