CetoLogic adds Kelly MacConnell as consultant

ATLANTA, GA (November 7, 2013) — CetoLogic, a provider of software and analytics to financial institutions and retail organizations, has named Kelly MacConnell its newest consultant.

In her role, MacConnell will be responsible for business development in the Northeast region for CetoLogic’s C³ Financial, a currency and coin forecasting application. Additionally, MacConnell will establish and grow relationships with bank and credit union executives, as well as forming strategic alliances to provide CetoLogic’s clients with added benefit.

“As CetoLogic’s business continues to expand, Kelly brings to us diverse experiences that will benefit the company tremendously,” said David Austin, vice president, CetoLogic. “Her background in financial services and IT will help drive our business to the forefront of currency management software, and we’re thrilled to have her as an integral part of our team.”

MacConnell previously served as relationship and marketing director for Calhoun, Ga.-based PTS Financial Services where she oversaw the sales process. Prior to PTS Financial Services, MacConnell honed her skills as vice president of Business Development for Kennesaw, Ga.-based Oakley Ross, an IT consulting and services company, and as a district sales manager for Roseland, N.J.-based ADP.

MacConnell earned a Bachelor of Science in Family and Consumer Sciences Education from the University of Georgia.

“Cash to fund branch and ATM locations is one of a financial institution’s largest non-interest earning assets, and CetoLogic is helping banks and credit unions achieve an intuitive and effective cash management process through its C3 Financial solution,” said MacConnell. “I’m pleased to be a part of that initiative and look forward to the success we can collectively bring to the financial industry.”

About CetoLogic

CetoLogic provides software solutions to financial institutions and retail organizations.  Headquartered in Atlanta, Ga., CetoLogic proudly services the needs of over 1,500 clients in all 50 states and Canada. CetoLogic is the designer of C3 Financial, a web-based cash forecasting and management software. In addition, CetoLogic pioneered Deposit Reclassification, a retail sweep program designed to eliminate reserve balances. CetoLogic’s solutions improve earnings, staff efficiency, risk management and back office operations. For more information about CetoLogic’s solutions, contact them at 1.877.495.0687 or visit their website at

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