Community West Credit Union names new President/CEO

KENTWOOD, MI (August 5, 2022) — Community West Credit Union’s Board of Directors announced today that they appointed Heidi Hunt as President and CEO after President and CEO Jon Looman stepped down from his role with the organization.

“The board believes that Heidi Hunt is the ideal CEO to position Community West for continued growth and success,” said Pamela Hove, Chairperson of Community West’s Board of Directors. “Heidi has consistently provided solutions that deliver results and has a strong record of innovation, execution, and operational excellence. She is a proven leader, and we are excited to have her in this role with Community West, ” said Hove

Hunt has over 25 years of experience in the financial and lending industries. She began her career with Community West in 2011, managing loan portfolio growth for the organization, and, in 2021, progressed into the role of Chief Lending Officer. Hunt has acquired several accreditations, including; Certified Chief Executive (CCE) through the Credit Union Executive Society, Certified Innovation Executive (CIE) from Stanford GSB Executive Education, and Certified Credit Union Executive (CCUE) from the University of Wisconsin-Madison.

Looman started his career with Community West in January 2011. His innovative spirit and vision helped grow the credit union from $111 million in assets and three branch locations to its current asset size of $258 million and six West Michigan branch locations. Looman spearheaded three mergers for Community West; Founders Community Federal Credit Union, Middleville, MI – 2016; Rockford Community Federal Credit Union, Rockford, MI – 2016; and Tradewinds Credit Union (formerly Grand Rapids Building Trades CU), Comstock Park, MI – 2018. In 2019, Looman brought internal and external teams together to design and build a new headquarters for Community West Credit Union. Despite numerous obstacles brought about by the Covid-19 pandemic, the Community West HQ, located at 5801 Broadmoor Ave, Kentwood, MI, opened for business in October 2020.

Heidi Hunt New CEO of Community West CU

Jon Looman former CEO of Community West Credit Union

About Community West Credit Union

Founded in 1967, Community West Credit Union serves the West Michigan area and is fully invested in our community's future. We are focused on neighborly values – honesty, integrity, responsibility, efficiency, and courtesy that impact small communities in big ways. Membership is open to all who live, work, worship, and attend school in Allegan, Barry, Ionia, Kent, and Ottawa counties in Michigan.


Lisa Boyd
P 616.261.5657 ext. 8992 | C 616.826.8138 | F 616.698.0955

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