Consumer engagement expert Laura Loy joins On The Mark Strategies
New director’s arrival marks an expansion of consumer experience solutions
DALLAS, TX (January 30, 2024) — On The Mark Strategies (OTMS) recently welcomed Laura Loy to the team. Laura most recently served as Vice President of Marketing and Business Development for Zia Credit Union (www.ziacu.org), a $205 million credit union in New Mexico. She led the communications initiative for members and staff during a core conversion, was responsible for a new website redesign and pioneered a rebrand project in partnership with On The Mark Strategies.
“Laura enhances the On The Mark Strategies team in every way, but especially when it comes to helping financial institutions solve sales and service issues,” CEO Mark Arnold said. “Her vast training experience and intimate knowledge of financial institutions will grant our clients unparalleled insight into how they should improve their consumer experience programs.”
Laura is a CUNA Credit Union Certified Marketing Executive (CUCME). She has a M.A. in International Business from UC San Diego and a B.A. in Business Economics from UC Santa Barbara. She brings to the table nearly 25 years of experience in marketing, communications, training and management, including 10 years abroad in Japan and Latin America.
“I’m excited to be joining the dynamic team at On The Mark Strategies,” Laura said. “In my role, I will have the opportunity to engage, educate and entertain other organizations so they perform at their best. Having worked with OTMS as a client, I know firsthand the incredible impact they can have on a credit union or community bank.”
Laura will serve as Experience Director at On The Mark Strategies. She will help financial institutions with their journey mapping and consumer experience training so they can deepen consumer relationships. For more information about On The Mark Strategies, including creative samples and video testimonials, visit markarnold.com or call 254-423-0862.
About On The Mark Strategies
On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning, training and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former financial institution employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide credit unions and community banks looking to chart a new course or navigating their current path.
