Consumers Credit Union launches #MarchGoodness Charity Bracket Challenge

KALAMAZOO, MI (March 13, 2023) — Consumers Credit Union is once again bringing a little extra goodness to our communities this tournament season with the fun charity bracket challenge, #MarchGoodness.

Sixteen organizations will face off during the Sweet 16-like challenge, where the winners are determined by voters on Consumers’ FacebookInstagramTwitter and LinkedIn pages. #MarchGoodness voting will begin on Monday, March 13.

For participating, each of the 16 charities will automatically receive a $200 donation. As the organizations advance through the brackets by popular vote, the donation will grow. Charities that make it to the Elite 8 will receive another $300 to their total donations, $500 for the Final Four, and $700 to the charities that reach the final championship round. The winning charity will receive an additional $1,000 for a $2,700 donation in total! In all, Consumers will donate $10,000 to these impactful Michigan-based charities over the course of #MarchGoodness.

Featured organizations include:

“The spring tournament season is such an exciting time, but we’re taking it to the next level by combining some community philanthropy with a little good-natured competition,” said Consumers Chief Marketing Officer Lynne Jarman-Johnson. “The #MarchGoodness charity bracket challenge has quickly become one of the most fun and rewarding events of the year.”


About Consumers Credit Union

Headquartered in Kalamazoo, Michigan, Consumers Credit Union is a full-service financial institution and a leader in digital banking technology, mortgages and business lending. Consumers has more than $2.2 billion in assets. Locally owned since 1951, Consumers serves more than 134,000 individuals and businesses through 27 offices located in Kalamazoo, Battle Creek, Grand Rapids, Coldwater, Lansing and up the Lakeshore, with member access to 30,000+ free CO-OP Network ATMs nationwide. For details, visit Editors, please refer to Consumers Credit Union in short as Consumers, rather than CCU.


Lynne Jarman-Johnson, Chief Marketing Officer
269.345.7804, ext. 1753

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