Consumers Credit Union launches Wimee Kids’ Savings Club

KALAMAZOO, MI (February 16, 2023) — Consumers Credit Union has launched a new program to promote and reward youth savings: the Wimee Kids’ Savings Club.

Made famous by his kid’s show “Wimee’s Words,” which airs weekly on PBS across Michigan, Los Angeles and New York, Wimee is a friendly, and oftentimes silly, robot puppet who guides young audiences on adventures in creative exploration.

In early 2022, Consumers launched a partnership with Wimee to create the innovative video series Money Minutes with Wimee and Friends to help young learners understand basic elements of finance. The Wimee Kids’ Savings Club is an expansion of this partnership.

“We are thrilled with our Wimee partnership and know kids are learning how to save through Wimee’s videos and fun,” said Consumers President & CEO Scott Sylvester.” Wimee will be visiting our offices and helping families learn together.”

“The Money Minutes with Wimee and Friends video series has already impacted countless children and families on the importance of financial literacy,” said Michael Hyacinthe, CEO and founder of Wimage. “We are so excited to continue that outreach and education with Consumers through the Wimee Kids’ Savings Club!”

Parents and guardians are invited stop by any Consumers office to open a youth account* with a minimum $5 deposit.

Upon opening the account, they will be given a Consumers piggy bank and a Wimee Kids’ Savings Club card to track their deposits and the prizes they’ve earned.

With each sequential in-office deposit, they will earn a prize, including:

  • 1st Deposit – Wimee Kids’ Savings Club sticker
  • 2nd Deposit –Wimee’s Dreams children’s book
  • 3rd Deposit – Wimee plush toy

Current youth members under the age of 12 can still earn Wimee prizes too, starting with their first new deposit in 2023.

About Consumers Credit Union

Headquartered in Kalamazoo, Michigan, Consumers Credit Union is a full-service financial institution and a leader in digital banking technology, mortgages and business lending. Consumers has more than $2.2 billion in assets. Locally owned since 1951, Consumers serves more than 134,000 individuals and businesses through 27 offices located in Kalamazoo, Battle Creek, Grand Rapids, Coldwater, Lansing and up the Lakeshore, with member access to 30,000+ free CO-OP Network ATMs nationwide. For details, visit Editors, please refer to Consumers Credit Union in short as Consumers, rather than CCU.


Lynne Jarman-Johnson, Chief Marketing Officer
269.345.7804, ext. 1753

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