SOLEDAD, CA (June 9, 2026) |
Corrections Federal Credit Union (CorFed), the member-owned financial cooperative founded to serve California Department of Corrections & Rehabilitation (CDCR) employees and their families, today unveiled a refreshed brand identity designed to reflect its continued growth and evolving role in serving California’s public service workforce.
The new brand, which debuts at CorFed’s 2026 Annual Meeting and new Salinas branch at 1410 North Main Street, includes a redesigned logo, updated color palette, and modern visual system that will be introduced across branches, digital banking platforms, member communications, and marketing materials in the coming months.
The new logo combines the letters “C” and “F” into an upward-reaching form inspired by California’s mountain landscapes, symbolizing strength, resilience, and progress. A star element honors CorFed’s Corrections heritage while representing opportunity and a bright future for members. The refreshed color palette features rich green and warm gold tones that convey stability, growth, and approachability.
While the look has changed, CorFed’s mission remains the same.
“Since 1959, CorFed has been dedicated to protecting the financial well-being of Corrections professionals and their families,” said Pete Meza, President and CEO of CorFed. “This new identity is not about changing who we are—it’s about better expressing who we’ve always been. It reflects the strength of our members, our commitment to service, and our readiness to meet the needs of future generations of public service professionals.”
The brand refresh supports CorFed’s long-term strategy to strengthen its connection with existing members while expanding its reach to healthcare workers and other public service professionals throughout the communities it serves.
“Our goal was to create a brand that honors our heritage while positioning CorFed for the future,” said Manuel Lopez, Vice President of Operations. “Through extensive collaboration with members, staff, and our design partners, we developed a visual identity that is modern, recognizable, and consistent across every member touchpoint—from branch signage to mobile banking.”
Members will begin seeing the new branding appear on signage, statements, cards, digital channels, and other communications as the rollout continues. The transition will occur in phases to ensure a seamless member experience.
The launch coincides with the opening of CorFed’s new Salinas branch, providing members with the first in-person experience of the updated brand environment. Additional enhancements will be introduced at the credit union’s other locations and across its digital platforms throughout the year.
CorFed remains a member-owned, not-for-profit financial institution with the same leadership, services, and commitment to serving Corrections employees, healthcare professionals, and other eligible public service workers. Member accounts, routing numbers, and federal insurance coverage remain unchanged.
Members and community stakeholders are invited to experience the new brand at the 2026 Annual Meeting and branch open house or visit www.corfed.com to learn more.