Corporate Central‘s annual meeting video, iCreditUnion,recently won a 2019 Diamond Award for excellence in marketing achievement in the credit union industry. The video was developed as a tribute to credit union employees and all the good they do for members, families, and communities. Through a series of member and staff testimonials, iCreditUnion shows the profound and positive impact credit unions have on people’s lives.
“Credit unions are more than financial institutions,” said Chris Felton, President/CEO, Corporate Central. “We are providers of financial well-being for millions of people. We give people hope. We educate in financial literacy. We’re financial advisors, as well as providers of financial peace-of-mind. For many people, credit unions are literally a lifeline. We created this video because we wanted credit union employees to know just how significant their work is. We wanted to celebrate the remarkable difference they make.”
The Diamond Award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in over 30 categories, ranging from advertising to community events.
The iCreditUnion video was a winner in the Credit Union Association/League or CUSO Marketing category.It was created by Credit Union Story, a division of Milwaukee-based Burton Karstedt Advertising/Marketing, Inc., specialists in credit union marketing.
Award winners were recognized at the council’s 26th annual conference held March 20 to 23 in Las Vegas, Nevada. To learn more about the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.
Corporate Central invites credit unions to play the iCreditUnion video in lobbies, meeting rooms, and lunch rooms. Credit unions are also free to use the video for training purposes and website content, or share the video on social media channels using #iCreditUnion. For more information about Corporate Central and its family of CUSOs, please visit corpcu.com.
