Credit union employees can make a difference this ‘Giving Tuesday’ by simply registering for THINK 20

CO-OP will donate $200 per registration to CUAid to support industry’s disaster relief efforts; Computer scientist and entrepreneur Rana el Kaliouby added to conference speaker roster

RANCHO CUCAMONGA, CA (November 18, 2019) — In honor of Giving Tuesday, CO-OP Financial Services will donate $200 to CUAid for every registration for its THINK 20 conference now through December 3, 2019.

THINK 20, taking place May 4-7, 2020, at the Omni Hotel in Dallas, is open for registration immediately by visiting Registration can be completed at the “Fall Special” rate of $1,299 – so attendees can not only activate a $200 donation to the CUAid General Disaster Relief Fund, but attend the industry’s premier innovation and content platform at 35 percent off the regular conference rate.

Part of the National Credit Union Foundation, CUAid is an online disaster relief fundraising center for credit unions and their members. CO-OP Financial Services, on behalf of its client credit unions, is a supporter of NCUA and the individual fundraising efforts activated by CUAid in times of emergency. CO-OP is one of the largest supporters of the credit union system, donating more than $2.5 million annually through support of leagues and associations throughout the country.

“From flooding in the Midwest to wildfires in California, CUAid has again been an important channel for disaster relief for our movement, and makes a perfect resource to support on Giving Tuesday,” said Samantha Paxson, Chief Experience Officer for CO-OP. “We’re proud to help our credit union communities by assisting the mission of CUAid.”

Giving Tuesday was started in 2012 as a way of kicking off charitable giving during the holiday season, following the major Black Friday and Cyber Monday shopping days.

El Kaliouby Joins Keynote Line-up for THINK 20

THINK 20’s speakers, content and conference experience will help credit union leaders “Activate Your Next” and evaluate the difficult, transformational choices needed to engage members and deepen relationships, leading to growth.

The latest speaker CO-OP is adding to the conference roster of keynoters is Rana el Kaliouby, CEO of Affectiva, an emotion measurement technology company that grew out of MIT’s Media Lab. El Kaliouby is a leading computer scientist and entrepreneur in the field of expression recognition research and technology development, a subset of facial recognition systems.

THINK is a year-round platform for credit union collaboration, innovation and evolution. Visit to access the wide variety of learning opportunities, including THINK Review magazine, THINK blog, videos from THINK conferences and regional events.

To register for THINK 20 by December 3, and activate a $200 donation by CO-OP to CUAid, visit And, to help spread the good by posting on social media and inviting colleagues to register during the campaign, use the hashtags #registerforgood and #THINK20 #CUAid.

Rana el Kaliouby.

About CO-OP Financial Services

CO-OP Financial Services is a payments and financial technology company whose mission is ensuring the success of the credit union movement. CO-OP payments solutions, engagement services and strategic counsel help credit unions optimize member experiences to consistently provide seamless, personalized multi-channel offerings, while delivering secure, sophisticated fraud mitigation service. For more information, visit


Bill Prichard, APR
Director, Public Relations
CO-OP Financial Services
(909) 532-9416

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