Capitola, CA (April 8, 2026) |
Bay Federal Credit Union was among 181 credit unions nationwide named as winners of the prestigious Diamond Awards, America's Credit Unions Marketing, PR & Development Council’s annual competition recognizing excellence in credit union marketing.
Bay Federal received recognition in the Video category for Brand Storytelling and Purpose for its “The Talk” and “Bedtime Story” commercials.
America’s Credit Unions Marketing, PR & Development Council announced the winners of this year’s Diamond Awards, recognizing the most effective and innovative marketing campaigns across the credit union industry.
This year’s competition drew a record 1,481 submissions, with 181 organizations from 42 states elected as winners. In total, 330 awards were distributed, reflecting the exceptional quality of work produced by credit unions nationwide.
“We’re honored to receive this recognition, especially for work that reflects the heart of who we are,” said Carrie Birkhofer, Bay Federal Credit Union President and CEO. “These campaigns were rooted in real conversations and everyday moments with our members and speak to our team’s commitment to showing up for our community in ways that are authentic, relatable, and truly member-focused.”
“We are proud to recognize Bay Federal and this year’s Diamond Award winners for their entries that deliver both creativity and results,” said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming. “These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact.”
