CU Alliance celebrates 25 years of service to credit unions

HOUSTON, TX (April 18, 2023) — CU Alliance (CUA) is excited to celebrate 25 years as a Credit Union Service Organization (CUSO), diligently working to help grow credit unions through shared innovation and efficiencies.

Originally founded as an indirect auto lender, today, CUA manages the operations of several credit union loan-growth products and services for more than two hundred credit unions and multiple CUSOs in 14 states. Services include indirect auto lending, mortgage origination and servicing, online member car shopping tools, and loan insurance products.

Adrian Dominguez, President, and CEO of CUA stated: “To our credit union owner/investors and business partners, I am appreciative of your business. Thank you for putting your trust in our ability to help you achieve your goals and vision of success. To our employees, to be in business for twenty-five years requires exceptional individuals; thank you for your hard work and dedication. I am grateful for the opportunity to work with such a group of talented, passionate, and caring people.”

About CU Alliance

Founded in 1998, CU Alliance, LLC (CUA) is a Credit Union Service Organization (CUSO) that offers multiple loan aggregation services for Credit Unions. Everyday Credit Unions compete to retain member automobile and home loans in a very competitive and technologically driven marketplace. CUA offers Credit Unions a way to respond by leveraging CUSO resources, best practices, and technology to help Credit Unions thrive in the consumer lending business.

CU Alliance, LLC, manages the operations of several Credit Union loan-growth products and services in several markets for more than two hundred Credit Unions and multiple CUSOs in 14 states by providing Indirect Auto Lending, Mortgage Products, Online Car Shopping Tools, Real Estate, and Insurance Services.


John Riley
9601 Jones Rd. Ste. 108
Houston, TX 77065
832-912-2122 ext. 202

John Riley

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