CU Direct annouces keynotes, speaker line-up for its annual lending & marketing conference

ONTARIO, CA (March 20, 2014) — CU Direct (, the nation’s leading provider of lending solutions to the credit union industry, has announced the speaker line-up for its 2014 credit union lending conference.  The CUSO’s sixteenth annual conference will be held May 13-14, 2013 in Las Vegas, Nevada, at the Aria Hotel and Resort.

With the theme Accelerate, the conference will address all aspects of the lending marketplace, providing credit unions with innovative strategies and best practices on how to build stronger, more profitable lending portfolios to better reach and serve their members.

The conference’s extensive speaker line-up includes: Mitch Joel, considered one of North America’s leading digital visionaries and dubbed by Marketing Magazine as the “Rock Star of Digital Marketing;” Michelle Morris, social media expert, US Industry Lead, Auto at Facebook Inc., and recognized as one of Crain’s Detroit 40 under 40 professionals; and advertising and marketing expert Arianne Walker, Senior Director, Automotive Media and Marketing Solutions at J.D. Power and Associates.

The conference will offer an extensive lending track with speakers from Experian, Equifax, TransUnion, Kelly Blue Book, Cornerstone Advisors, and Hudson Cook, in addition to both automotive dealer and credit union lender best practice panels.

The conference has added a number of marketing sessions, addressing a wide range of topics, including integrated marketing strategies, social media, psychographics, and brand building, with speakers from Mountain America Credit Union, Currency Marketing, Budding Culture, Ideas42, among others.

“This is our sixteenth year providing credit unions with the most comprehensive educational forum available, delivering vital knowledge and strategies for building and managing effective lending programs,” noted Tony Boutelle, CU Direct’s president and CEO.  “The conference offers real lending and marketing solutions for today’s marketplace, as it brings together the expertise and straightforward dialogue that will help credit unions successfully grow their loan portfolios, while increasing their value to members.”

Credit unions interested in attending CU Direct’s 2014 Lending Conference can visit the event’s website,  or contact the company’s events department at

About CU Direct
Established in 1994, CU Direct has helped the credit union industry fund over $138 billion in loans by being the nation’s leading lending and automotive solutions provider for credit unions.  Representing more than 1,070 credit unions, CU Direct specializes in solutions that help credit unions generate loans, manage risk and provide value to members.  CU Direct offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success.  Solutions include CUDL, Lending Insights, Lending 360, OnSpot Financing, Vero, and its suite of auto buying products.  For more information about CU Direct visit


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