CU Direct announces dynamic speaker line-up for Drive ‘19 Lending Conference

Experts from financial lending, automotive, mortgage and marketing industries to deliver essential strategies for success in an increasingly competitive marketplace

ONTARIO, CA (April 5, 2019) — Leading experts and innovators from the worlds of lending and technology are taking center stage during CU Direct’s upcoming Drive ’19 Lending Conference.

In its third decade, Drive ’19is expected to welcome more than 500 credit union lending and marketing attendees to the Cosmopolitan at Las Vegas, May 14-16.

The industry’s foremostlending conference offers attendeescomprehensive insightinto the latest strategies to build stronger, more profitable lending portfolios and to reach more members.The conference’s dynamic keynote speakers bring expertise spanning the areas ofinnovation, finance, economics, and marketing:

  • Jim Nussle, CUNA CEO and president,is a prominent speaker and acclaimed advocate of the credit union movement. Nussle has been published by The Wall Street Journal, The New York Times, CNN Money, Roll Call and The Hill, and has appeared on Bloomberg TV, CNBC and Marketplace Radio. Nussle served in the U.S. House of Representatives from 1991-2007, andduring his tenure served as chairman of the House Budget Committee.
  • Ron Kaufman is the world’s leading educator and motivator for uplifting customer service and building service cultures. A renowned speaker andbestselling authorof more than a dozen books, Kaufmanis the founder of UP! Your Serviceandauthor of the New York Times and USA Today bestseller, “Uplifting Service! The Proven Path to Delighting Your Customers, Colleagues and Everyone Else You Meet.”
  • Elliot Eisenberg,D.,is anationally acclaimed economist, renowned public speaker, and syndicated columnist. His research and opinions have been featured in Bloomberg Businessweek, Bureau of National Affairs, Forbes, Fortune, and many other publications.Eisenberg is the Chief Economist for economic consultancyGraphsandLaughs.
  • Dan Thurmon,is ateacher of peak performance, an accomplished author and a lifelong student of success, happiness, and achievement. Thurmon has worked with organizations around the world, in every spectrum of business, from Fortune 500 companies tostartups, across hundreds of industries. His expertise has helped these organizations to accelerate improvement, facilitate true breakthroughs and both enable and encourage greatness.
  • Mario Armstrong, conference emcee, is anEmmy Award–winning talk show host, media personality, Digital Lifestyle Strategist, and social entrepreneur.As a leading digital lifestyle expert, Armstrong is a regular contributor on NBC’s TODAY show, CNN, and NPR. An accomplished author and public speaker, he travelsthe worldspeaking onthe integration of digital media, the future of technology, and innovative marketing strategies.

Drive ’19’s impressive line-up of industry experts and headline speakers also includes:

  • Paul Metrey — Vice President of Regulatory Affairsand Chief Regulatory Counsel, NADA
  • Karl Kruppa– Automotive Solutions Consultant, Experian Automotive
  • John Toohig— Managing Director, Raymond James Mortgage Company
  • Michael Buckingham— Senior Director – PIN Auto Finance, JD Power
  • Hannah Lutz – F&I Editor, Automotive News
  • Eric Johnson, Partner Hudson Cook, LLP
  • Charlie Chesbrough —Senior Economist and Senior Director, Economic Industry Insights, Cox Automotive
  • Frank Mckenna— Chief Fraud Strategist, PointPredictive
  • Sean Flynn– Director of CU Market Development, TransUnion
  • Zaydoon H. Munir — Founder and Chief Executive Officer, RevolutionCredit
  • Michael Acosta — Western Hemisphere Data Sales Lead, Microsoft
  • Sean McNaboe — Senior Director, Treliant, LLC
  • Ian Lampl — Co-Founder & CEO, Loan Street
  • Hailey Middleton— Director of Product of Data Services& Analytics, CU Direct
  • Tony Boutelle — President & CEO, CU Direct

The conference will address key industry topics including:trends in innovative financial services and emerging technologies, lending strategies and best practices, member engagement, and state of the automotive and mortgage markets.

“The conference delivers the expertise and dialogue necessary for credit unions to successfully maximize lending performance and increase their value to members,”noted Tony Boutelle, CU Direct’s president and CEO.“Our goal is to deliver the industry’s most comprehensive thought leadership forum, providing strategies toempower credit unions in an increasingly competitive marketplace.”

Credit unions interested in attending CU Direct’s Drive’19 Conference can visit the event’s website, contact the company’s events department at

About CU Direct

CU Direct has been a lending technology leader for 25 years, helping credit unions fund $368 billion in loans.  An enterprise lending solutions and technology company, CU Direct serves more than 1,100 credit unions and 15,600 auto dealers nationwide. CU Direct brings innovation and expertise to indirect lending, consumer and mortgage loan origination, point-of-sale, digital retail, analytics, marketing and CRM, auto shopping and business process outsourcing. For more information, visit Connect with CU Direct on Twitter and LinkedIn.


Bill Meyer
909.481.2360 |


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