CU Direct anounces majority ownership stake in Intuvo

CU Direct and Intuvo to deliver best-in-class marketing automation tools to credit unions

LAS VEGAS, NV (May 20, 2015) — CU Direct (, the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, today announced that Intuvo, a leading marketing automation software company, will join CU Direct.

With the opening general session of CU Direct’s Drive ’15 Conference as the backdrop, CU Direct’s president and CEO, Tony Boutelle, confirmed the that the company acquired Intuvo, and would be partnering on delivering next generation cross-sell/consumer marketing automation solutions to the credit union industry.

As a result of the agreement, Intuvo’s technology platform will provide a number of superior market extensions for CU Direct, including dynamic marketing automation tools that will be integrated with the company’s Lending 360 Loan Origination System’s cross-sell engine.

Intuvo interfaces with many of the primary core banking software providers and origination systems. Industry leading organizations, including BECU, GTE Financial, Chevron Federal Credit Union and American Airlines Credit Union, leverage Intuvo’s solutions to increase loan volume and member satisfaction.

“Joining CU Direct is the next chapter in the amazing history of our company,” states Intuvo’s president and co-founder, Jeff Shood. “CU Direct’s Team is filled with like-minded individuals focused on changing the way consumers interact with their lenders. With the backing of CU Direct, we’ll be able to launch a suite of new solutions and make a huge impact in the lending space.”

Intuvo customers have improved their lending business by up to 30% by automating the analysis of real-time customer data and triggering personalized marketing via email, direct mail and sales force automation.

The acquisition of Intuvo advances CU Direct’s position as an industry leading provider of innovative lending solutions and expands the company’s line-up of Best-in-Class lending products.

“We’re very excited about the new partnership between the two companies,” notes CU Direct’s Boutelle. “We look forward to working with the Intuvo team and to offering our clients cutting edge marketing automation products that will help them grow loans and improve member satisfaction.”

About CU Direct 

Established in 1994, CU Direct has helped the credit union industry fund over $160 billion loans by being the nation’s leading lending and automotive solutions provider for credit unions. Representing more than 1,100 credit unions, CU Direct specializes in solutions that help credit unions generate loans, create efficiencies, and grow membership.  CU Direct offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success.  For more information on CU Direct and our solutions visit

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