CU Direct Appoints New Chief of Staff

New executive brings track record of strategy development, execution and organizational management experience

Ontario, Calif. July 26, 2012 – CU Direct Corporation, (, leading provider of lending solutions to credit unions through its CUDL, Lending Insights, Lending 360, CUDL Retail and Vero brands, today announced that Bob Child has been appointed its new chief of staff.

Mr. Child brings to CU Direct over 20 years of corporate strategy experience in the auto lending and insurance marketplaces, with a focus in product positioning, marketing and program management.

“Bob brings a combination of strategy and creativity to help position CU Direct as the most recommended provider of services to our credit union and dealer customers.  He will be an invaluable asset as we continue to grow our brands and create new differentiated value for our credit unions, dealers and members,” said Tony Boutelle, president and CEO of CU Direct.

Prior to joining CU Direct, Child served as chief of staff for Allstate Insurance and Allstate Bank, the second largest auto insurer in the United States.   Most recently, Bob Child was vice president of strategy and business analysis at Aviva Insurance, the second largest auto insurer in Canada and large financial services player in the U.S.  Bob has been instrumental in establishing new best practice strategy functions, program management offices, and has a track record of positioning U.S. organizations for success.

Mr. Child earned both his MBA and bachelor’s degree in Accounting from St. Xavier University.

About CU Direct Corporation
Established in 1994, CU Direct Corporation is the credit union industry’s foremost provider of leading lending solutions.  Parent to the CUDL, Lending Insights, Lending 360, CUDL Retail, and Vero brands, CU Direct Corp. offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success.  For more information about CU Direct Corporation’s brands and full range of best-in-class lending products and services visit,, and

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