CU Direct Corporation Recognizes Credit Unions for Achievements in Lending in 2010

Newport Beach, CA, Thursday, May 12, 2011 —  CU Direct Corporation (, parent for the CUDL, Lending Insights, and new Lending 360 and CUDL Retail brands has announced the winners of their 2011 Best Practices Awards.  The awards were presented in front of more than 180 credit union attendees and guests, during the CUSO’s inaugural Lending Redefined Conference, held this week at the Newport Beach Marriot Hotel.

A highlight during the two day conference, the event’s Awards Luncheon recognized seven credit unions for their exemplary lending practices and success in 2010.  During the luncheon, the credit unions were awarded by CU Direct for their best practices in four categories: Business Development and Dealer Relations, Risk Management, Collections, and Marketing to Members.

For their success in the category of Business Development and Dealer Relations, San Antonio, Texas-based San Antonio Credit Union and Hermantown, Minnesota-based Hermantown Federal Credit Union, were presented with the CU Direct Best Practice Award.  Portsmouth, New Hampshire’s Service Credit Union was honored for their efforts in the category of Risk Management.

In the category of Marketing to Members, Hunt Valley, Maryland’s Point Breeze Credit Union and Erie, Pennsylvania-based Erie Federal Credit Union were recognized for their achievements in 2010.  Tucson, Arizona’s Vantage West Credit Union and New Hampshire’s Service Credit Union were recognized for their best practices in the category of Collections.

“Acknowledging the accomplishments of our credit union partners is our way of saying thank you for the hard work and dedication they put into their lending programs,” stated Tony Boutelle, President and CEO of CU Direct. “Their success provides all of our credit unions with the best practices necessary for advancing their loan programs.”

CU Direct’s Lending Redefined conference builds upon the success of the company’s long-running annual CUDL Auto Lending Symposium, providing attendees with the latest industry thinking and perspectives on the lending marketplace, and covering a broad spectrum of industry topics, from business intelligence, portfolio management, and CU efficiencies, to marketing, risk management, and more.  The conference is being held regionally, with the second conference taking place September 14-15, 2011 in Washington D.C.

About CU Direct Corporation
Established in 1994, CU Direct Corporation is the credit union industry’s foremost provider of leading lending solutions.  Parent to the CUDL, Lending Insights, Lending 360 and CUDL Retail brands, CU Direct Corp. offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success.  For more information about CU Direct Corporation’s brands and full range of best-in-class lending products and services visit



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