Houston Federal Credit Union (HFCU)—one of the largest community-based credit unions in Houston—has partnered with CU Realty Services to implement HomeAdvantage® as a new service offering for its more than 58,800 members. HomeAdvantage is a turnkey real estate marketing platform from CU Realty Services, the largest real estate Credit Union Service Organization (CUSO) in the United States.
Based in Sugar Land, Texas, HFCU is the third credit union in Texas to offer HomeAdvantage but the first in the Houston area. HFCU will utilize the platform to attract home-buying members and nurture them until they are ready to make a move. The program features a co-branded member portal filled with valuable real estate tools for members, including the ability to search property listings, estimate property values and connect to an experienced real estate agent vetted by both CU Realty and HFCU. Members that use one of those agents to buy or sell their home qualify to earn cash back at closing, which averages $1,500 per transaction.
“It’s our mission to ensure that credit union members can achieve their homeownership goals with less out-of-pocket expenses,” says Tina Powers, chief operating officer for CU Realty Services. “So we’re very excited to partner with Houston Federal to execute this mission in one of the fastest-growing real estate markets in the country.”