CUAD bringing the “Don’t Tax Battle” to the streets

PIERRE, SD (January 8, 2014) —  While the South Dakota Bankers Association continue to push their proposal to tax credit unions, their efforts have largely failed to get support from the local governing bodies that have been approached so far.  As the bankers’ association is currently shopping for a resolution sponsor for the upcoming South Dakota State Legislative Session, the Credit Union Association of the Dakotas (CUAD) is bringing their own awareness campaign directly to the streets.

On December 30th, two billboards went up on Hwy 83 near the South Dakota capital city of Pierre.  The billboards, sponsored by CUAD, are reminders that 251,000 South Dakotans depend on credit unions every day for their financial well being.  The first two billboards will be displayed until February 23rd, 2014.  A third billboard will go up on January 13th on I90 near Wall, and a 4th billboard will be on display on I90 east of Rapid City starting January 20th.  In addition, CUAD will be running advertisements containing the same message on monitors located in the Pierre Regional Airport throughout 2014.

CUAD staff has been vigilant in countering the bankers’ resolutions and presenting the credit union position at local meetings, and so far, their proposal has failed to win approval from city, county and school boards across the state including the Brookings County and City Commissions, the Yankton City and School Boards, the Vermillion City and Clay County Commissions, and Campbell County Commission.

Headquartered in Bismarck, ND, the Credit Union Association of the Dakotas (CUAD) is the professional financial trade association serving 75 credit unions in North and South Dakota with assets in excess of $5.5 billion and serving over 461,300 credit union members. For more information about CUAD visit our website at

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