CUAD’s Youth Savers program gets exciting new look
(December 3, 2013) — Pee Wee Penguin, CUAD’s youth savers program, has been a successful marketing tool for credit unions since 1988, helping kids to learn about smart savings habits and how they can become financially savvy credit union members. In addition to advocating financial literacy, the Pee Wee Penguin program helps kids learn to understand what credit unions are really about.
Now, CUAD is excited to announce that our Pee Wee Penguin youth savers program is getting a new look – and is expanding to include two additional characters. In addition to Pee Wee, the program will now include Sheldon and Kiwi. Each character is designed to appeal to a certain age group, and they will all help young credit union members to become smart savers!
Meet our new friends:
About Pee Wee Penguin
The Pee Wee Penguin youth savers program, a division of the Credit Union Association of the Dakotas’ Service Corporation, was established in 1988. Since then, Pee Wee has been helping kids to learn about smart savings habits and how they can become financially savvy credit union members. In 2013 the program was revamped to include a new logo, new characters, new website, and an online electronic shopping center. Visit http://www.cuad.coop/ProductsServices/YouthPrograms/PeeWeePenguin.aspx to see more about the Pee Wee Penguin program.
Headquartered in Bismarck, ND, the Credit Union Association of the Dakotas (CUAD) is the professional financial trade association serving 75 credit unions in North and South Dakota with assets in excess of $5.5 billion and serving over 461,300 credit union members. For more information about CUAD visit our website at www.cuad.coop.