Press

CU*Answers’ Earnings Edge helps ETCFCU earn and save

GRAND RAPIDS, MI (May 28, 2015) — Earnings Edge, a division of the 100% credit union-owned CUSO, CU*Answers, recently worked with East Traverse Catholic Federal Credit Union on an e-statement cross sales strategy for front line staff. Keegan Daniel, CU*Answers VP of Professional Services, strategized with ETCFCU CEO Greg Gurka and his management team to configure their CU*BASE® product to prompt tellers when a member not enrolled in e-statements was in front of them. Within two days of implementation and coaching, e‑statement enrollment had risen 2%. Now that Gurka and his team understand the process, they plan to replicate it for balance transfer and student savings promotions later this year.

The Earnings Edge team focuses on applying their CU*BASE and credit union experience towards improving credit union operations, whether it’s implementing a new feature or consulting on existing offerings to maximize efficiency. “For us, it is about strategically aligning software solutions to the credit union’s strategic objectives,” said Daniels. “Earnings Edge stepped up to the plate and crafted a solution that will help the credit union earn more in the future.”

About CU*Answers, Inc.
CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE® processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded 40+ years ago, CU*Answers is a 100% credit union-owned cooperative CUSO providing services to credit unions representing over 1.7 million members and $15.7 billion in credit union assets. For more information, visit www.cuanswers.com.

---