CUNA Lending Council White Paper discusses smart strategies for loan portfolio growth

MADISON, WI (July 16, 2015)  Is your credit union’s loan portfolio growing?

A new white paper from the CUNA Lending Council, Smart Strategies for Growing Loan Portfolios, examines what a healthy credit union loan portfolio looks like in 2015, in addition to sharing tips and trends from lending executives (at credit unions from a variety of sizes and geographic regions) about keeping current borrowers and attracting new ones.

The paper suggests ways to work smarter rather than harder to procure and maintain a healthy portfolio, including:

  • Lending Trends
  • Maintaining Momentum
  • New Directions and Changing Challenges
  • Loan Marketing Strategies
  • The Impact of Technology
  • Short- and Long-Term Projections

CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.

The paper is available online in the white paper section of

Press may contact Natalie Sherry at for more information about the white paper.

CUNA Lending Council 

The CUNA Lending Council is a member-led community of credit union lending professionals dedicated to providing best lending practices and educational opportunities to its members. The CUNA Lending Council is one of six CUNA Councils, a network of more than 6,450 credit union professionals. For more information, visit

More News