CUNA Marketing & Business Development Council Releases White Paper, “Online Marketing Tactics.”

Jenny Jackson
CUNA Councils
(608) 231-4102

Madison, Wis. – The CUNA Marketing & Business Development Council announces their newest white paper, “Online Marketing Tactics,” written by Mark Arnold.

Arnold explains how the marketing tactics that worked for credit unions pre-technology may still work today, but they may not be nearly as effective in reaching consumers.  The way people live now, with technology at their fingertips most of the day, changes the way they expect a financial institution to interact with them.  Simply put, technology has put consumers in control, and they decide when and how they want to be communicated with. It’s up to credit unions to adapt to those new rules by changing the way they reach members and non-members.

This white paper:

  • Shares current technology trends
  • Examines online marketing elements worth considering
  • Discusses the essentials of an online marketing strategy
  • Provides tips on implementing online marketing tactics
  • Reinforces the concept that utilizing online marketing tactics has the potential to reach more people and produce better results for less money.

CUNA Council members are entitled to complimentary copies of these and more than 300 white papers; non-members may purchase the white papers for a price of $50 per copy. 

The paper is available online in the white paper section of – select the “Marketing & BizDev” tab.

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CUNA Marketing and Business Development Council

The CUNA Marketing and Business Development Council is a member-led organization comprised of 1,000 credit union professionals across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,000 credit union professionals. For more information, visit or



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