CUNA Offers Overdraft Protection Opt-In Stuffer For Customization
“Opt In for Protection” is the title of a new custom statement insert, or buck slip, from CUNA. The new title is one of three in a line of ready-in-week custom stuffers. Credit unions can change the phrasing, add a call to action, and provide their logo and contact information on these stuffers.
“You can place an order Monday and have it ship out on Friday,” notes Joanne Sepich, CUNA’s director of ancillary and promotional products. “We wanted something attractive, but easy, taking just 10 minutes of a marketer’s time.”
After placing an order, the credit union receives a customization form, which takes less than five minutes to complete. The form offers suggested copy that the credit union can change or leave as is. The next business day, the credit union will receive a final proof. Stuffer inserts ship within four days of approval.
The three titles available now include “Opt In for Protection” (#29606C), which lets credit unions customize with their own terminology for overdraft protection; “What Beats 0% Financing?” (#29605C), with a spot for a credit union’s current vehicle loan rate and disclosure; and “Going Green? Go Paperless” (#29604C), where a credit union can offer a premium for switching to e-statements. Some stuffers have matching drive-up envelopes.
For more information on customizable statement inserts, go to buy.cuna.org and select “Statement Stuffers” or call (800) 356-8010, press 3.
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With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,700 credit unions, which are owned by more than 90 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit www.cuna.org.